With the end of the war in 1945, most western societies experienced a period of unprecedented growth. Australia was no exception.
In 1948 the Prices Regulation Act was introduced to stop profiteering in the post-war reconstruction era. It covered a vast array of products - animal bones, shoe repairs, matches - in fact just about everything. Although most controls were phased out in the 1950's, price control on bread and petrol continued in NSW until the 1980's and the Act itself still exists, with the Prices Commission replaced by the Independent Pricing and Regulatory Tribunal.
Television played a significant role in the development of consumerism. New labour saving devices became much in demand. Advertising placed an emphasis on style and colour and promoted the image of ‘keeping up with the Jones’. Vance Packard, in his book The Waste Makers, called the period the ‘throw-away age’, where the object seemed to be profit and planned obsolescence.
Some of the major consumer developments in this era included:
Go to The consumer movement - 1960 to 1970