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What is an infomercial?

An infomercial is an advertisement that is presented as information for interest or entertainment. It may be unclear whether it is an advertisement or part of normal programming content. Anyone watching may be led to believe that the products are featured on their merits rather than recognising these promotions as paid advertising.

Infomercials often involve direct response television marketing. Direct response television relies on getting viewers to place orders for goods and services while, or immediately after, the goods or services are shown on television. These promotions urge viewers to respond quickly and to use credit cards to make a purchase. This sense of urgency in direct response television marketing may lead viewers to act in ways that are not in their best interests.

Sale of products through infomercials are subject to the same laws as any other products in that the goods supplied must be:

  • free from defects
  • match the sample shown
  • match any description.

If the goods are damaged or never arrive

For further information refer to Mail order page.