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Standard fact sheet.

Training providers and marketers 

This information will help training providers and marketers understand their obligations under the Australian Consumer Law (ACL).

The ACL is Australia’s national consumer protection and fair trading law. It gives consumers options for remedies and allows regulators like NSW Fair Trading to take enforcement action against businesses that break the law.

The ACL sets out the rights of consumers and the obligations of businesses, including training providers and marketers.

The ACL applies to all education and training services, including:

  • advertising, marketing and promotion
  • soliciting and taking enrolments
  • training delivery
  • student assessment
  • handling of complaints by training providers
  • requests to cancel a student’s enrolment.

The ACL also applies when these services are provided by third parties on behalf of a training provider.

Misleading, deceptive and unconscionable conduct 

The ACL prohibits misleading and deceptive conduct by businesses in their dealings with consumers. It is illegal to falsely or misleadingly represent the:

  • price of a service
  • quality of the service
  • need for particular services.

Examples might include misleading advice about:

  • the benefit of doing a course, including eligibility for further study or employment prospects
  • the overall price of the course, including VET Student Loan arrangements.

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Unconscionable conduct 

Unconscionable conduct – conduct against good conscience – is also illegal. Extra care must be taken when marketing to vulnerable consumers who may be less able to understand what they are signing up for.

This might include consumers:

  • with an intellectual or learning disability
  • from culturally and linguistically diverse backgrounds
  • with low literacy skills
  • with otherwise limited ability to complete the course.

The responsibility is on the training provider or marketer to ensure students meet certain basic requirments before they can be enrolled. Requirements might include English language proficiency or meeting particular licencing or regulatory requirements.

Targeting vulnerable consumers with the promise of incentives if they sign up to a VET Student Loan, without fully explaining the course and loan scheme, could also be considered unconscionable conduct.

Courts can impose penalties for these offences of up to $1.1 million for corporations and $220,000 for individuals. Fair Trading can also seek injunctions or court orders for refunds and damages.

Check the Misleading or deceptive conduct page on the Fair Trading website for more information. Also consider getting legal advice about particular business practices and compliance with the law.

Offering incentives to consumers to enrol in a VET Student Loan course was banned from 1 April 2015. Check the VET Student Loans compliance page at

Door-to-door sales, telemarketing and shopping centre sales 

Some training providers and marketers approach consumers door-to-door, in public, or over the phone. If a consumer signs up for a course after being approached like this, it’s called an ‘unsolicited consumer agreement’.

Consumers have extra protections in these circumstances, because the training provider or marketer initiated contact, not the consumer. 

The extra protections include:

  • a 10 business day cooling-off period, during which the contract can be cancelled without payment or penalty
  • restrictions on the days and hours when approaches can be made
  • obligations on the part of the salesperson:
    • must present identification and give the consumer a truthful explanation of their rights
    • must leave the premises or cease contact if asked to do so by the consumer or if a 'Do Not Knock` sign is displayed
    • must provide the consumer with a copy of the complete agreement, at the time of any face-to-face sale, or within five days following a telephone sale.

The cooling-off period is designed to allow the consumer time to fully consider their personal circumstances and the contract terms, and cancel the contract without penalty if they change their mind.

If a training provider or marketer fails to afford a consumer their rights in an unsolicited sale, the cooling-off period automatically extends to 6 months. 

Complaints commonly received by regulators allege that:

  • vulnerable consumers have been signed up to courses but not provided a copy of the contract
  • consumers not being told about their cooling-off period or contract cancellation rights.

Courts can impose penalties for these offences of up to $50,000 for corporations and $10,000 for individuals.

Check the Unsolicited consumer agreements page on the Fair Trading website for more information.

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Unfair contract terms 

Training providers and marketers often use standard, ‘take it or leave it’ style contracts when signing up consumers, which provides the consumer without any genuine opportunity to negotiate the contract terms.

Care needs to be taken with this style of contract to ensure they do not contain ‘unfair’ terms that:

  • cause a significant imbalance in the parties’ contractual rights and obligations
  • are not reasonably necessary to protect the legitimate interests of the party who would be advantaged by the terms
  • would cause detriment (financial or otherwise) to a party if they were to be applied or relied on.

Only courts can declare terms ‘unfair’. If a court does so, the unfair terms are removed, but the rest of the contract stands. Check the Unfair contract terms page on the Fair Trading website for more information.

Training providers and marketers are encouraged to review their contracts and consider getting legal advice if necessary.

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Consumer guarantees 

When consumers buy services, they come with automatic guarantees. 

Services must:

  • be provided with acceptable care, skill and technical knowledge
  • be fit for purpose, or give the results that the consumer and the business had agreed to
  • be delivered within a reasonable time when there is no agreed end date.

If services do not meet the consumer guarantees, consumers can claim remedies including:

  • cancelling a service for a full refund
  • seeking partial refund for a reduced service
  • seeking compensation for damages and loss.

Check the Consumer guarantees page on the Fair Trading website for more information.

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Vocational education and training reforms 

A number of Commonwealth Government reforms have been announced that affect suppliers and marketers in the vocational education and training sector. 

Information on these reforms is available on:

Information on the new VET Student Loan program:

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