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/Factsheet_print/Businesses/Selling_goods_and_services/Sales_methods/_Multiple_pricing.pdf
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Standard fact sheet.

Multiple pricing 

Multiple pricing occurs when a supplier displays more than one price for the same item or service. If a supplier displays the same item with more than one price then they must sell it for the lowest displayed price or withdraw the item until the price is corrected.

A price published in a catalogue or advertisement is a displayed price. If mistakes in catalogues or advertisements have occurred, they can be fixed by publishing a retraction in a publication with a similar circulation to the original advertisement.

Component pricing

A supplier must not promote or state a price that is only part of the cost, unless also prominently advertising the single (total) price.

A service that is supplied under a contract that allows periodic payments then a single price does not have to be displayed as prominently as the component prices.

The single price does not have to include a charge for sending goods from the supplier to the consumer, unless the supplier is aware of a minimum charge that must be paid.

The single price must be:

  • clear at the time of the sale
  • as prominent as the most prominent component of the price.

The single price is the total of all measurable costs and includes:

  • any charge payable, and
  • the amount of any tax, duty, fee, levy or charges (for example, GST).

From 16 July 2013, restaurants and cafes will be exempt from the component pricing laws if they prominently and transparently disclose on their menus that a surcharge exists for certain days. The menu must also clearly state the words:

"A surcharge of [percentage] applies on [the specified day or days]".

Civil and criminal penalties apply for failing to comply with single price requirements.

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