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Standard fact sheet.

Gambling advertisements 

Guidelines for media advertising staff

Publishers of advertisements for gambling and lottery systems including computer prediction software have obligations under the law. False or misleading statements in the promotion of these systems are prohibited under Australian Consumer Law. Laws apply to print and online advertising. 

Advertising checklist

Check that advertisements clearly:

  • identify the advertiser, by providing the name of the business or contact person, the full street address and phone number
  • state the true nature of the system and/or software
  • indicate that any predictions as to investment value or earnings can be substantiated
  • state if an investment is required, and if so, the amount.

Do not accept advertisements which include:

  • any promises of guaranteed earnings
  • claims that share prices are accurately predicted
  • only a PO Box number
  • exaggerated earnings or projected incomes
  • undisclosed costs for calls to 1900, 015 or 0055 numbers.

Advertisers’ details

To enable law enforcement agencies to follow up concerns about misleading deceptive advertisements, publishers should ensure that they have systems in place to identify who placed an advertisement, including:

  • company/business name
  • full name and phone number of the contact person
  • complete street address.

False and misleading advertisements

Gambling and lottery systems are usually presented as business opportunities or investments. Often, the word ‘gambling’ is not used to promote them even though this is what is being sold. Misleading or scam advertisements for these systems usually share the same warning signs or characteristics. Check advertisements that:

  • offer huge returns just by using certain software
  • guarantee predictions
  • guarantee large returns
  • require large up-front payments for software
  • claim that software can accurately predict movements in share prices
  • claim that they can guarantee that consumers will make money through betting or
  • promise that investments will yield a high return with little or no risk.

Below are unacceptable gambling advertisements.


I am a senior and have been playing Lotto for over 11 years. I make between $11,000 and $14,000 a year. TAX FREE. Want to do the same? Call 1234 5678.

Love Sport.... Love Money?
Want to earn $60k plus per year?
Great opportunity with no risk involved
If you believe your own eyes call now 1300 123 456.

Note: The Australian Consumer Law requires that suppliers making pricing representations must not state a price that is only a part of the cost (ie a component) unless the single price is also clearly stated.

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