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E10 Fuel for Thought 

What is E10 Fuel for Thought?

E10 Fuel for Thought is the name of the consumer advertising campaign designed to give NSW motorists a better understanding of ethanol-blended fuel and its compatibility with most petrol-powered cars on the road today. NSW Fair Trading is delivering the campaign on behalf of the NSW Government. The campaign commenced on 29 May 2017.

Where can I see the campaign?

The campaign includes advertising across television, radio, billboard, online video, petrol pump and social media channels. The advertising directs consumers to the campaign website www.e10fuelforthought.nsw.gov.au the central information hub for the campaign, answering E10-related questions and offering testimonials from E10 users and car experts.

E10 compatibility check

At the centre of the campaign website is the E10 compatibility check - a quick, easy and free online tool to search a cars' compatibility with E10 petrol. The compatibility check is mobile friendly and allows users to enter their car make/model/year details from drop down menus before hitting the ‘check compatibility’ button. Go to the E10 compatibility check to see if your car can use E10.

The biofuel mandate

The Biofuels Act 2007 mandates that ethanol will comprise 6% of all volume fuel petrol sales. The E10 Fuel for Thought campaign supports the achievement of the ethanol mandate by tackling the myths around E10 and providing motorists with a better understanding of ethanol-blended fuel and its’ compatibility with most petrol-powered cars on the road today.

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